In the digital world, reviews act as the standard-bearer of any business. But they are even more important for healthcare professionals, doctors, and dentists. A survey found that around 80 percent of users prefer trusting online reviews more than referrals from someone. In fact, before
making an appointment, most patients are highly likely to look up online reviews. Reviews also form an important part of digital marketing strategies. Good quality and quantity of reviews will also help your website in climbing the ranks on search engine results pages. Thus, the importance of reviews simply cannot be downplayed. Hiring the best dental marketing company will help you in making the most out of your reviews.
Ways to Ask Patients for Reviews
While reviews are quite important, dental professionals often face a problem - they are not sure how to ask their patients for reviews. It is important to remember that when you ask for reviews you aren’t necessarily asking for compliments. Hence, you shouldn’t hesitate from asking for reviews. The following are some other ways in which a Dental Review Management company can help you in successfully getting reviews from your patients:
1. Appointment Cards
Appointments cards have traditionally been used as a great way of retaining consumers. However, today, they can also be used to get your patients to review your practice online. You can add the URL or a QR code of your GMB page or Yelp listing on it. When they go to check their appointment they can take notice of it. Of course, if they plan on visiting you regularly then this will act as a great reinforcement tool.
2. Promotional Gifts
Who doesn’t love free stuff? Moreover, these gifts will barely cost anything to your clinic but you will gain valuable reviews. Small items such as tooth brushes, pens, or lip balms can make your clinic stand out. In fact, you can even ask your customers to leave a review if they like and
show it at the counter for a small token of appreciation. Or otherwise, you can simply give them away and since you are brightening their day, they are likely to leave their reviews. You can ask your dental reputation management company for the right course of action.
3. Emails or Text Messages
Email marketing is also a great way to reach out to patients. You can personalize your emails and it can achieve two goals. You can send them to potential patients or hot leads for marketing and you can send them to current patients for their reviews. Your dentist online reputation management company can come up with a perfect email marketing strategy.
Conclusion
Apart from the aforementioned methods, you can also send text messages to your current patients with the URL to your review listings. Text messages are also a more personal way of reaching out to people and hence, are likely to have a higher success rate. Apart from these, make use of other effective dental online marketing strategies to attract patients and boost the growth of your practice.
