Dentists must successfully capture the attention of the local community first. If you are a dentist located in California, your primary audience are those located within the vicinity of your clinic. Thanks to dental SEO marketing, you can implement strategies that are specifically focused on attracting the local audience. You can rely on local SEO techniques to boost your rankings and outshine competitors located in the same area as yours. A majority of patients have shifted to online platforms to verify the credibility of a dental practice. Having a low visibility on search engines will have serious consequences in the long run.
Local SEO Tips Every Dentist Must Know
You can immensely benefit from local SEO for dentists, provided you are armed with the necessary knowledge to make the most of these tactics.
Optimize GMB Profile
GMB stands for Google My Business. A well-updated GMB profile is one of the popular SEO services for dentists to enhance local ranking. Optimize your GMB profile by adding all relevant information including address, phone, email, payment types. There are several categories to choose from like dentist, dental clinic, dental hygienist, dental implants provider, dental implants periodontist etc. Select the right category and also don’t forget to verify your location. Be careful when adding your operation hours. If you have multiple locations, build multiple GMB profiles and link each profile to the respective location pages on your website.
Links and Citations
Backlinks increase the credibility of your dental practice. The more the number of links pointing to your site, the better. This doesn’t include spammy links that are irrelevant. Citations are different from links. When there is a mention of your dental practice’s name, address and phone number on some other website, it can be termed as a citation. List your dental practice in local business directories, high-authority business directories like Yelp and healthcare directories. Seek help from agencies that are proficient at delivering SEO services for dentists.
Reviews
A solid online reputation will not just propel your rankings but also inspire prospective patients to choose you over other dental clinics. Encourage your patients to give reviews and feedback. Reviews on your GMB listing will tremendously impact your online rankings in a positive way. To manage your online reputation and constantly monitor digital marketing, there is no better way than hiring a dental SEO company.
Optimizing Website with Keywords
You need to optimize your website with appropriate keywords that makes it easier for Google to understand that you have a local presence. Make sure the contact details on your GMB profile match that on your website. If you have presence in multiple locations, include that in your website. Have a well-structured website with properly optimized home page, service pages, contact and location pages. Your website architecture can be taken care of by a dentist digital marketing agency.
If you are interested more for PPC campaigns, you can check out this article.
Conclusion
Are you facing with time constraints? Don’t worry. Contact Dental Marketo, the trusted dental SEO agency with a huge team of marketing experts to help materialize your vision. Book a consultation today!
